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Best Selling Strategy Title. The 21st Edition continues its tradition of being a preeminently teachable text because of its mainstream content and balanced coverage of what every student needs to know about the managerial tasks of crafting and executing strategy because the presentation of the material is engaging and clearly written.
Table Of Contents
Part 1: Concepts and Techniques for Crafting and Executing Strategy
Section A: Introduction and Overview
Chapter 1: What Is Strategy and Why Is It Important?
Chapter 2: Charting a Company’s Direction: Its Vision, Mission, Objectives, and Strategy
Section B: Core Concepts and Analytical Tools
Chapter 3: Evaluating a Company’s External Environment
Chapter 4: Evaluating a Company’s Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy
Chapter 5: The Five Generic Competitive Strategies
Chapter 6: Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations
Chapter 7: Strategies for Competing in International Markets
Chapter 8: Corporate Strategy: Diversification and the Multibusiness Company
Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
Chapter 10: Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure
Chapter 11: Managing Internal Operations: Actions That Promote Good Strategy Execution
Chapter 12: Corporate Culture and Leadership: Keys to Good Strategy Execution
Part 2: Cases in Crafting and Executing Strategy
Section A: Crafting Strategy in Single-Business Companies
Case 1: Mystic Monk Coffee
Case 2: Airbnb in 2016: A Business Model for Sharing Economy
Case3: Amazon.com’s Business Model and Its Evolution
Case 4: Costco Wholesale in 2016: Mission, Business Model, and Strategy
Case5: Competition in the Craft Beer Industry
Case 6: TOMS Shoes in 2016: An Ongoing Dedication to Social Responsibility
Case 7: Fitbit, Inc.: Has the Company Outgrown Its Strategy?
Case 8: Under Armour’s Strategy in 2016-How Big a Factor Can the Company Become in the $250 Billion Global Market for Sports Apparel and Footwear?
Case 9: Lululemon Athletica, Inc. in 2016: Can the Company Get Back on Track?
Case 10: Etsy, Inc.: Reimagining Innovation
Case 11: Gap, Inc.: Can It Develop a Strategy to Connect with Consumers in 2016?
Case 12: Uber in 2016: Can It Remain the Dominant Leader of the World’s Fast Emerging Ride-Sharing Industry?
Case 13: Panera Bread Company in 2016: Is the Company’s Strategy to Rejuvenate the Company’s Growth Working?
Case 14: Chipotle Mexican Grill in 2016: Can the Company Recover from Its E. Coli Disaster and Grow Customer Traffic Again?
Case 15: GoPro’s Struggle for Survival in 2016
Case 16: Tesla Motors in 2016: Will Its Strategy Be Defeated by Low Gasoline Prices and Mounting Competition?
Case 17: The South African Win Industry in 2016: Where Does It Go from Here?
Case 18: Ford Motor Company: New Strategies for International Growth
Case 19: The Green Music Center at Sonoma State University
Case 20: Ricoh Canada Inc.
Section B: Crafting Strategy in Diversified Companies
Case 21: Mondelez International: Has Corporate Restructuring Produced Shareholder Value?
Case 22: LVMH in 2016: Its Diversification into Luxury Goods
Section C: Implementing and Executing Strategy
Case 23: Robin Hood
Case 24: Dilemma at Devil’s Den
Case 25: Southwest Airlines in 2016: Culture, Values, and Operating Practices
Case 26: Rosen Hotels & Resorts: Delivering Superior Customer Service
Case 27: Nucor Corporation in 2016: Contending with the Challenges of Low-Cost Foreign Imports and Weak Demand for Steel Products
Case 28: Tim Cook’s Leadership and Management Style: Building His Own Legacy at Apple
Section D: Strategy, Ethics, and Social Responsibility
Case 29: NCAA Football: Is It Worth It?
Case 30: Rhino Poaching in South Africa: Do National Parks Have Sufficient Resources to Fight Wildlife Crime?
Case 31: Conflict Palm Oil and PepsiCo’s Ethical Dilemma
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